Polish journalists discover the beauties of Halkidiki
The Halkidiki Tourist Organization, in collaboration with the Polish Tour Operator Grecos, organized a press trip from 24 to 27 September 2025 that hosted four journalists from Poland’s leading travel websites – podroze.gazeta.pl, Turystyka.wp.pl and Fly4Free.pl – as well as three Grecos representatives.
The aim of the initiative was to highlight the multidimensional identity of Halkidiki and to convey to the Polish public experiences that highlight the culture, gastronomy, history and hospitality of the region, beyond the classic triptych “sun and sea”.
During their stay, the guests had the opportunity to get to know the Petralona Cave up close, to tour the traditional village of Athytos and to discover the charm of mountainous Arnaia. They also visited a family-run olive mill in Olynthos, walked the alleys of old Nikiti and completed their trip with a cruise around Mount Athos, a UNESCO World Heritage Site. At the same time, they tasted the gastronomy of Halkidiki in traditional taverns and were hosted in high-end hotels, such as Domes Noruz Kassandra, Porto Carras Grand Resort and Alexandros Palace.
Poland is an emerging market for Halkidiki, with continuous growth trends in recent years. This momentum is further strengthened thanks to the regular air connection of LOT Polish Airlines with Thessaloniki, which operates in addition to the charter flights of Tour Operators, facilitating access and strengthening the flow of visitors from Poland. Through targeted promotional actions, such as this press trip, the destination is further strengthening its presence in one of the most promising markets in Central Europe.
The President of the Halkidiki Tourism Organization, Grigoris Tasios, stated: “The Polish market is a strategic priority for us. Through such initiatives, Halkidiki is presented as a comprehensive destination that combines natural beauty, history and culture, offering experiences with particular value for the visitor.”
With this press trip, Halkidiki “travels” to Poland and reintroduces itself as an authentic, multidimensional and attractive destination.
The targeted actions of the TOX will continue, with the next stop being the presentation of the destination to travel agents in Warsaw in mid-October.
